01480pamaa2200229 4500 0000049873 20130117090000.0 111214 eng 9780132555517 / 0132555514 (pbk.) HB172 OSU 2012 O'Sullivan Microeconomics : principles, applications and tools Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez. 7th ed. Upper Saddle River, NJ: Pearson Education, 2012. xxiv, 456p.: ill.; 25cm. BBIBI BFNPI Introduction: what is economics? -- Key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness -- Market efficiency and government intervention -- Consumer choice with utility theory -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information: adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market, income, and poverty -- Unions, monopsony, and imperfect information -- International trade and public policy Microeconomics Sheffrin, Steven M. Perez, Stephen J. http://www.prenhall.com