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| LEADER |
00692pamaa2200229 4500 |
| 001 |
0000049844 |
| 005 |
20130117090000.0 |
| 008 |
111129 eng |
| 020 |
0 |
0 |
|a 9780538480567 / 0538480564 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b PRI 2012
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| 100 |
1 |
0 |
|a Pride
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| 245 |
1 |
0 |
|a Marketing
|c G. Tomas M. Hult, William M. Pride and O.C. Ferrell.
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| 250 |
0 |
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|a 16th ed.
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| 260 |
0 |
0 |
|a Boston:
|b Houghton Mifflin Co.,
|c 2012.
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| 300 |
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|a xxx, 656p [I-34]:
|b ill.;
|c 29 cm.
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| 501 |
0 |
0 |
|a BBIBI
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| 501 |
0 |
0 |
|a BFNPI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
1 |
|a Ferrell,
|h O.C.
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| 700 |
1 |
1 |
|a Hult,
|h G. Tomas M.
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| 901 |
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|u http://www.hmco.com
|
