Description: Marketing

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Marketing

Main Author:	Pride
Other Authors:	Ferrell,, Hult,
Format:	Book
Language:	English
Published:	Boston: Houghton Mifflin Co., 2012.
Edition:	16th ed.
Subjects:	Marketing

Physical Description:	xxx, 656p [I-34]: ill.; 29 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780538480567 / 0538480564 (pbk.)