Pride, Ferrell,, & Hult. (2012). Marketing (16th ed.). Boston: Houghton Mifflin Co..
Chicago Style CitationPride, Ferrell, and Hult. Marketing. 16th ed. Boston: Houghton Mifflin Co., 2012.
MLA CitationPride, Ferrell, and Hult. Marketing. 16th ed. Boston: Houghton Mifflin Co., 2012.
Warning: These citations may not always be 100% accurate.