Principles of advertising & IMC
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL:
McGraw-Hill/Irwin,
2005.
|
| Edition: | 2nd ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL:
McGraw-Hill/Irwin,
2005.
|
| Edition: | 2nd ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: |