00710pamaa2200217 4500 0000049839 20130117090000.0 111129 eng 9780071274623 / 0071274626 (pbk.) HF5415.13 DUN 2005 Duncan Principles of advertising & IMC Tom Duncan. 2nd ed. Chicago, IL: McGraw-Hill/Irwin, 2005. xxvii, 774 p.: col. ill.; 29 cm. The McGraw-Hill/Irwin series in marketing Revision of: IMC / Tom Duncan. 1st ed. 2002 BBADI Includes bibliographical references and index Branding (Marketing) www.mhhe.com