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| LEADER |
00710pamaa2200217 4500 |
| 001 |
0000049839 |
| 005 |
20130117090000.0 |
| 008 |
111129 eng |
| 020 |
0 |
0 |
|a 9780071274623 / 0071274626 (pbk.)
|
| 090 |
0 |
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|a HF5415.13
|b DUN 2005
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| 100 |
1 |
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|a Duncan
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| 245 |
1 |
0 |
|a Principles of advertising & IMC
|c Tom Duncan.
|
| 250 |
0 |
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|a 2nd ed.
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| 260 |
0 |
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|a Chicago, IL:
|b McGraw-Hill/Irwin,
|c 2005.
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| 300 |
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|a xxvii, 774 p.:
|b col. ill.;
|c 29 cm.
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| 440 |
0 |
4 |
|a The McGraw-Hill/Irwin series in marketing
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| 500 |
0 |
0 |
|a Revision of: IMC / Tom Duncan. 1st ed. 2002
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| 501 |
0 |
0 |
|a BBADI
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Branding (Marketing)
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| 901 |
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|u www.mhhe.com
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