Principles of advertising & IMC
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL:
McGraw-Hill/Irwin,
2005.
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| Edition: | 2nd ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Item Description: | Revision of: IMC / Tom Duncan. 1st ed. 2002 |
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| Physical Description: | xxvii, 774 p.: col. ill.; 29 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071274623 / 0071274626 (pbk.) |