APA Citation

Duncan. (2005). Principles of advertising & IMC (2nd ed.). Chicago, IL: McGraw-Hill/Irwin.

Chicago Style Citation

Duncan. Principles of Advertising & IMC. 2nd ed. Chicago, IL: McGraw-Hill/Irwin, 2005.

MLA Citation

Duncan. Principles of Advertising & IMC. 2nd ed. Chicago, IL: McGraw-Hill/Irwin, 2005.

Warning: These citations may not always be 100% accurate.