Customer behavior : a managerial perspective

Main Author: Sheth
Other Authors: Mittal,
Format: Book
Language:English
Published: Mason, Ohio: Thomson/South-Western, 2004.
Edition:2nd ed.
Subjects:
LEADER 00763pamaa2200241 4500
001 0000049835
005 20130117090000.0
008 111124 eng
020 0 0 |a 0030343364  
090 0 0 |a HF5415.32   |b SHE 2004 
100 1 0 |a Sheth  
245 1 0 |a Customer behavior :   |b a managerial perspective   |c Jagdish N. Sheth, Banwari Mittal. 
250 0 0 |a 2nd ed. 
260 0 0 |a Mason, Ohio:   |b Thomson/South-Western,   |c 2004. 
300 |a xix, 487, 11, 14 p.:   |b ill.;   |c 27 cm. 
501 0 0 |a BBADI 
504 0 0 |a Includes bibliographical references and indexes 
650 0 0 |a Consumers' preferences  
650 0 0 |a Consumer satisfaction  
650 0 0 |a Marketing  
650 0 0 |a Consumer behavior  
700 1 1 |a Mittal,   |h Banwari  
901 |u http://www.swlearning.com