Customer behavior : a managerial perspective
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio:
Thomson/South-Western,
2004.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xix, 487, 11, 14 p.: ill.; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0030343364 |