00724pamaa2200205 4500 0000049830 20121206090000.0 111124 eng 9780273717843 (pbk.) HF1416 HOL 2008 Hollensen Essentials of global marketing Svend Hollensen. Harlow, Essex, England: Pearson Education, 2008. xxviii, 494 p.: col. ill., facsims., 1 map, ports.; 27 cm. BATUH Includes bibliographical references and index Shortened version of: Global marketing. 4th ed. 2007 Export marketing Export marketing -- Case studies http://www.prenhall.com