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00724pamaa2200205 4500 |
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0000049830 |
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20121206090000.0 |
008 |
111124 eng |
020 |
0 |
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|a 9780273717843 (pbk.)
|
090 |
0 |
0 |
|a HF1416
|b HOL 2008
|
100 |
1 |
0 |
|a Hollensen
|
245 |
1 |
0 |
|a Essentials of global marketing
|c Svend Hollensen.
|
260 |
0 |
0 |
|a Harlow, Essex, England:
|b Pearson Education,
|c 2008.
|
300 |
|
|
|a xxviii, 494 p.:
|b col. ill., facsims., 1 map, ports.;
|c 27 cm.
|
501 |
0 |
0 |
|a BATUH
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
505 |
0 |
0 |
|a Shortened version of: Global marketing. 4th ed. 2007
|
650 |
0 |
0 |
|a Export marketing
|
650 |
0 |
0 |
|a Export marketing --
|x Case studies
|
901 |
|
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|u http://www.prenhall.com
|