Essentials of global marketing

Main Author: Hollensen
Format: Book
Language:English
Published: Harlow, Essex, England: Pearson Education, 2008.
Subjects:
LEADER 00724pamaa2200205 4500
001 0000049830
005 20121206090000.0
008 111124 eng
020 0 0 |a 9780273717843 (pbk.)  
090 0 0 |a HF1416   |b HOL 2008 
100 1 0 |a Hollensen  
245 1 0 |a Essentials of global marketing   |c Svend Hollensen. 
260 0 0 |a Harlow, Essex, England:   |b Pearson Education,   |c 2008. 
300 |a xxviii, 494 p.:   |b col. ill., facsims., 1 map, ports.;   |c 27 cm. 
501 0 0 |a BATUH 
504 0 0 |a Includes bibliographical references and index 
505 0 0 |a Shortened version of: Global marketing. 4th ed. 2007 
650 0 0 |a Export marketing  
650 0 0 |a Export marketing --   |x Case studies  
901 |u http://www.prenhall.com