The social animal
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
Worth Publishers,
2012.
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| Edition: | 11th ed.. |
| Subjects: |
Table of Contents:
- 1. What is social psychology?
- 2. Conformity
- 3. Mass communication, propaganda, and persuasion
- 4. Social cognition
- 5. Self-justification
- 6. Human aggression
- 7. Prejudice
- 8. Liking, loving, and interpersonal sensitivity
- 9. Social psychology as a science
- Glossary. 'The Social Animal' offers an introduction to modern social psychology. Elliot Aronson probes the patterns and motives of human behaviour, covering topics as diverse as conformity, obedience, politics, and advertising