00966pamaa2200229 4500 0000049798 20130117090000.0 111024 eng 9780470317242 (pbk.) HF5415.13 AAK 2011 Aaker Strategic market management David A. Aaker. 9th ed. Hoboken, NJ: Wiley, 2011. ix, 341 p.: ill.; 23 cm. BBDUH BATUH Includes bibliographical references and index Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more Marketing -- Management Strategic planning www.wiley.com