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| LEADER |
00966pamaa2200229 4500 |
| 001 |
0000049798 |
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20130117090000.0 |
| 008 |
111024 eng |
| 020 |
0 |
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|a 9780470317242 (pbk.)
|
| 090 |
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|a HF5415.13
|b AAK 2011
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| 100 |
1 |
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|a Aaker
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| 245 |
1 |
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|a Strategic market management
|c David A. Aaker.
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| 250 |
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|a 9th ed.
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| 260 |
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|a Hoboken, NJ:
|b Wiley,
|c 2011.
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| 300 |
|
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|a ix, 341 p.:
|b ill.;
|c 23 cm.
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| 501 |
0 |
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|a BBDUH
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| 501 |
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|a BATUH
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more
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| 650 |
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|a Marketing --
|x Management
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| 650 |
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|a Strategic planning
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| 901 |
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|u www.wiley.com
|
