Description: Strategic market management

Main Author:	Aaker
Format:	Book
Language:	English
Published:	Hoboken, NJ: Wiley, 2011.
Edition:	9th ed.
Subjects:	Marketing -- > Management Strategic planning

Physical Description:	ix, 341 p.: ill.; 23 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780470317242 (pbk.)