Aaker. (2011). Strategic market management (9th ed.). Hoboken, NJ: Wiley.
Chicago Style CitationAaker. Strategic Market Management. 9th ed. Hoboken, NJ: Wiley, 2011.
MLA CitationAaker. Strategic Market Management. 9th ed. Hoboken, NJ: Wiley, 2011.
Warning: These citations may not always be 100% accurate.