International marketing

Main Author: Cateora
Other Authors: Gilly,, Graham,
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2011.
Edition:15th ed.
Subjects:
LEADER 00763pamaa2200241 4500
001 0000049776
005 20111019090000.0
008 111019 nyu eng
020 0 0 |a 9780073529943 / 007352994x  
082 |a 658.848 CAT 2011 
090 0 0 |a HF1009.5   |b CAT 2011 
100 1 0 |a Cateora  
245 1 0 |a International marketing   |c Philip R. Cateora, Mary C. Gilly and John L. Graham. 
250 0 0 |a 15th ed. 
260 0 0 |a Boston:   |b McGraw-Hill Irwin,   |c 2011. 
300 |a xxxiii, 622p.:   |b ill.;   |c 28cm. 
500 0 0 |a AUP 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Export marketing  
650 0 0 |a International business enterprises  
700 1 1 |a Gilly,   |h Mary C.  
700 1 1 |a Graham,   |h John L.  
901 |u http://www.mhhe.com