International marketing

Main Author: Cateora
Other Authors: Gilly,, Graham,
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2011.
Edition:15th ed.
Subjects:
Item Description:AUP
Physical Description:xxxiii, 622p.: ill.; 28cm.
Bibliography:Includes bibliographical references and index
ISBN:9780073529943 / 007352994x