Boone & Kurtz Principles of contemporary marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH:
South-Western Cengage Learning,
2012.
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| Edition: | 15th ed. |
| Subjects: |
| Physical Description: | xxxvii, 662p. [i-32]: col.ill.; 29cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780538481779 / 0538481773 (pbk) |