APA Citation

Kurtz. (2012). Boone & Kurtz Principles of contemporary marketing (15th ed.). Mason, OH: South-Western Cengage Learning.

Chicago Style Citation

Kurtz. Boone & Kurtz Principles of Contemporary Marketing. 15th ed. Mason, OH: South-Western Cengage Learning, 2012.

MLA Citation

Kurtz. Boone & Kurtz Principles of Contemporary Marketing. 15th ed. Mason, OH: South-Western Cengage Learning, 2012.

Warning: These citations may not always be 100% accurate.