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| LEADER |
01112pamaa2200229 4500 |
| 001 |
0000049663 |
| 005 |
20150907090000.0 |
| 020 |
0 |
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|a 0273753363 / 9780273753360 (pbk)
|
| 082 |
|
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|a 658.8 KOT 2012
|
| 090 |
0 |
0 |
|a HF5415.13
|b KOT 2012
|
| 100 |
1 |
0 |
|a Kotler, Philip
|
| 245 |
0 |
0 |
|a Marketing management
|c Philip Kotler and Kevin Lane Keller.
|
| 250 |
0 |
0 |
|a 14th ed.
|
| 260 |
0 |
0 |
|a Harlow:
|b Pearson Prentice Hall,
|c 2012.
|
| 300 |
|
|
|a 679p. [I31p.]:
|b col.ill.;
|c 29cm.
|
| 500 |
0 |
0 |
|a Various multi-media instructional aids, including a web site, are available to supplement the text
|
| 501 |
0 |
0 |
|a BFNPI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 505 |
0 |
0 |
|a Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Keller, Kevin Lane
|
| 901 |
|
|
|u www.pearsonhighered.com
|
