Marketing management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Harlow:
Pearson Prentice Hall,
2012.
|
| Edition: | 14th ed. |
| Subjects: |
| Item Description: | Various multi-media instructional aids, including a web site, are available to supplement the text |
|---|---|
| Physical Description: | 679p. [I31p.]: col.ill.; 29cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273753363 / 9780273753360 (pbk) |