APA Citation

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Harlow: Pearson Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Harlow: Pearson Prentice Hall, 2012.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. Harlow: Pearson Prentice Hall, 2012.

Warning: These citations may not always be 100% accurate.