The product manager's handbook
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New York:
McGraw-Hill,
2012.
|
Edition: | 4th ed. |
Subjects: |
LEADER | 00612pamaa2200205 4500 | ||
---|---|---|---|
001 | 0000049615 | ||
005 | 20130117090000.0 | ||
008 | 110926 eng | ||
020 | 0 | 0 | |a 9780071772983 (hbk.) |
090 | 0 | 0 | |a HF5415.15 |b GOR 2012 |
100 | 1 | 0 | |a Gorchels |
245 | 1 | 4 | |a The product manager's handbook |c Linda Gorchels. |
250 | 0 | 0 | |a 4th ed. |
260 | 0 | 0 | |a New York: |b McGraw-Hill, |c 2012. |
300 | |a viii, 392 p.: |b ill.; |c 24 cm. | ||
501 | 0 | 0 | |a BBADI |
504 | 0 | 0 | |a Includes bibliographical references and index |
650 | 0 | 0 | |a New products -- |x Marketing |
650 | 0 | 0 | |a Product management |
901 | |u www.mhhe.com |