The product manager's handbook

Main Author: Gorchels
Format: Book
Language:English
Published: New York: McGraw-Hill, 2012.
Edition:4th ed.
Subjects:
LEADER 00612pamaa2200205 4500
001 0000049615
005 20130117090000.0
008 110926 eng
020 0 0 |a 9780071772983 (hbk.)  
090 0 0 |a HF5415.15   |b GOR 2012 
100 1 0 |a Gorchels  
245 1 4 |a The product manager's handbook   |c Linda Gorchels. 
250 0 0 |a 4th ed. 
260 0 0 |a New York:   |b McGraw-Hill,   |c 2012. 
300 |a viii, 392 p.:   |b ill.;   |c 24 cm. 
501 0 0 |a BBADI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a New products --   |x Marketing  
650 0 0 |a Product management  
901 |u www.mhhe.com