The product manager's handbook
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
2012.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00612pamaa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000049615 | ||
| 005 | 20130117090000.0 | ||
| 008 | 110926 eng | ||
| 020 | 0 | 0 | |a 9780071772983 (hbk.) |
| 090 | 0 | 0 | |a HF5415.15 |b GOR 2012 |
| 100 | 1 | 0 | |a Gorchels |
| 245 | 1 | 4 | |a The product manager's handbook |c Linda Gorchels. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a New York: |b McGraw-Hill, |c 2012. |
| 300 | |a viii, 392 p.: |b ill.; |c 24 cm. | ||
| 501 | 0 | 0 | |a BBADI |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a New products -- |x Marketing |
| 650 | 0 | 0 | |a Product management |
| 901 | |u www.mhhe.com | ||