Description: The product manager's handbook

Main Author:	Gorchels
Format:	Book
Language:	English
Published:	New York: McGraw-Hill, 2012.
Edition:	4th ed.
Subjects:	New products -- > Marketing Product management

Physical Description:	viii, 392 p.: ill.; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780071772983 (hbk.)