00729pamaa2200241 4500 0000049483 20130117090000.0 110817 eng 0273693980 (pbk.) 658.8 DOY HF5415.13 DOY 2006 Doyle Marketing management and strategy Peter Doyle and Phil Stern. 4th ed. Harlow; England: Financial Times/Prentice Hall, 2006. xii, 446p.: iil.; 25cm. BATUH BADUH Includes bibliographical references and index Marketing strategy Marketing -- Management Stern, Phil www.pearson-books.com