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| LEADER |
00729pamaa2200241 4500 |
| 001 |
0000049483 |
| 005 |
20130117090000.0 |
| 008 |
110817 eng |
| 020 |
0 |
0 |
|a 0273693980 (pbk.)
|
| 082 |
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|a 658.8 DOY
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| 090 |
0 |
0 |
|a HF5415.13
|b DOY 2006
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| 100 |
1 |
0 |
|a Doyle
|
| 245 |
1 |
0 |
|a Marketing management and strategy
|c Peter Doyle and Phil Stern.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a Harlow; England:
|b Financial Times/Prentice Hall,
|c 2006.
|
| 300 |
|
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|a xii, 446p.:
|b iil.;
|c 25cm.
|
| 501 |
0 |
0 |
|a BATUH
|
| 501 |
0 |
0 |
|a BADUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing strategy
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Stern,
|h Phil
|
| 901 |
|
|
|u www.pearson-books.com
|
