Marketing management and strategy
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow; England:
Financial Times/Prentice Hall,
2006.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xii, 446p.: iil.; 25cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273693980 (pbk.) |