Doyle, & Stern. (2006). Marketing management and strategy (4th ed.). Harlow; England: Financial Times/Prentice Hall.
Chicago Style CitationDoyle, and Stern. Marketing Management and Strategy. 4th ed. Harlow; England: Financial Times/Prentice Hall, 2006.
MLA CitationDoyle, and Stern. Marketing Management and Strategy. 4th ed. Harlow; England: Financial Times/Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.