01176pamaa2200217 4500 0000049452 20121206090000.0 110804 eng 9780071281027 (pbk.) BF76.5 COZ 2009 Cozby Methods in behavioral research Paul C. Cozby. 10th ed. Boston: McGraw-Hill Higher Education, 2009. xvii 403 p.: ill.; 24 cm. AUP Includes bibliographical references (p. 381-392) and index Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observational methods -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results Psychology -- Research -- Methodology Social sciences -- Research -- Methodology www.mhhe.com