Methods in behavioral research - Cozby (Boston: McGraw-Hill Higher Education, 2009)
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observational methods -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results
AUP
Includes bibliographical references (p. 381-392) and index
Keywords: Psychology -- -- Research -- -- Methodology; Social sciences -- -- Research -- -- Methodology