00714pamaa2200217 4500 0000049413 20121206090000.0 110726 eng 9780273753285 / 0273753285 (pbk.) HF5415.123 CLO 2012 Clow Integtrated advertising, promotion, and marketing communications Kenneth E. Clow and Donald Baack. 5th ed. New Jersey: Pearson Education, Inc, 2012. 463p: ill; 28 cm. BMCMI Includes bibliographical references and index Advertising Communication in marketing Baack, Donald http://www.prenhall.com