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| LEADER |
00714pamaa2200217 4500 |
| 001 |
0000049413 |
| 005 |
20121206090000.0 |
| 008 |
110726 eng |
| 020 |
0 |
0 |
|a 9780273753285 / 0273753285 (pbk.)
|
| 090 |
0 |
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|a HF5415.123
|b CLO 2012
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| 100 |
1 |
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|a Clow
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| 245 |
1 |
0 |
|a Integtrated advertising, promotion, and marketing communications
|c Kenneth E. Clow and Donald Baack.
|
| 250 |
0 |
0 |
|a 5th ed.
|
| 260 |
0 |
0 |
|a New Jersey:
|b Pearson Education, Inc,
|c 2012.
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| 300 |
|
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|a 463p:
|b ill;
|c 28 cm.
|
| 501 |
0 |
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|a BMCMI
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Communication in marketing
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| 700 |
1 |
1 |
|a Baack,
|h Donald
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| 901 |
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|u http://www.prenhall.com
|
