Integtrated advertising, promotion, and marketing communications
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey:
Pearson Education, Inc,
2012.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | 463p: ill; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273753285 / 0273753285 (pbk.) |