Boone & Kurtz contemporary marketing

Main Author: Boone
Other Authors: Kurtz,
Format: Book
Language:English
Published: Mason, OH: South-Western Cengage Learning, 2011.
Subjects:
LEADER 00666pamaa2200217 4500
001 0000049313
005 20140919090000.0
008 110712 eng
020 0 0 |a 9780538746892 / 0538746890 (pbk)  
082 |a 658.8 BOO 
090 0 0 |a HF5415   |b BOO 2011 
100 1 0 |a Boone  
245 1 0 |a Boone & Kurtz contemporary marketing   |c David L. Kurtz. 
260 0 0 |a Mason, OH:   |b South-Western Cengage Learning,   |c 2011. 
300 |a xxxii, 670p.:   |b col.ill.;   |c 29cm. 
501 0 0 |a AUP 
501 0 0 |a DCNZ 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 1 |a Kurtz,   |h David L.  
901 |u http://catalog.swlearning.com