Boone & Kurtz contemporary marketing
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH:
South-Western Cengage Learning,
2011.
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| Subjects: |
| Physical Description: | xxxii, 670p.: col.ill.; 29cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780538746892 / 0538746890 (pbk) |