rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principles of direct and database marketing
    sub title: a digital orientation
  name:
    name part: TAPP
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Harlow, England ; New York
    publisher: Financial Times/Prentice Hall
    date issued: 2008
    edition: 4th ed.
    issuance: monographic
  physical description:
    extent: xvi, 517p.: ill.; 26cm.
  note: Alan Tapp.
  note: BBDUH
  note: BMAUH
  note: BATUH
  note: BFIUH
  note: Includes bibliographical references and index
  subject:
    topic: Database marketing
  subject:
    topic: Direct marketing
  classification: 658.872 TAP 2008
  identifier: 9780273713029 (pbk.)
  record info:
    record change date: 20130117090000.0
    record identifier: 0000049297