00720pamaa2200241 4500 0000049297 20130117090000.0 9780273713029 (pbk.) 658.872 TAP 2008 HF5415.126 TAP 2008 TAPP Principles of direct and database marketing : a digital orientation Alan Tapp. 4th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2008. xvi, 517p.: ill.; 26cm. BBDUH BMAUH BATUH BFIUH Includes bibliographical references and index Database marketing Direct marketing www.pearson-books.com