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| LEADER |
00720pamaa2200241 4500 |
| 001 |
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| 005 |
20130117090000.0 |
| 020 |
0 |
0 |
|a 9780273713029 (pbk.)
|
| 082 |
|
|
|a 658.872 TAP 2008
|
| 090 |
0 |
0 |
|a HF5415.126
|b TAP 2008
|
| 100 |
1 |
0 |
|a TAPP
|
| 245 |
1 |
0 |
|a Principles of direct and database marketing :
|b a digital orientation
|c Alan Tapp.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a Harlow, England ; New York:
|b Financial Times/Prentice Hall,
|c 2008.
|
| 300 |
|
|
|a xvi, 517p.:
|b ill.;
|c 26cm.
|
| 501 |
0 |
0 |
|a BBDUH
|
| 501 |
0 |
0 |
|a BMAUH
|
| 501 |
0 |
0 |
|a BATUH
|
| 501 |
0 |
0 |
|a BFIUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Database marketing
|
| 650 |
0 |
0 |
|a Direct marketing
|
| 901 |
|
|
|u www.pearson-books.com
|
