Principles of direct and database marketing : a digital orientation
| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England ; New York:
Financial Times/Prentice Hall,
2008.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xvi, 517p.: ill.; 26cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273713029 (pbk.) |