APA Citation

TAPP. (2008). Principles of direct and database marketing: A digital orientation (4th ed.). Harlow, England ; New York: Financial Times/Prentice Hall.

Chicago Style Citation

TAPP. Principles of Direct and Database Marketing: A Digital Orientation. 4th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2008.

MLA Citation

TAPP. Principles of Direct and Database Marketing: A Digital Orientation. 4th ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.