Advertising & IMC : principles & practice

Main Author:	Wells
Other Authors:	Moriarty,, Mitchell,
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J.: Pearson Prentice Hall, 2012.
Edition:	9th ed.
Subjects:	Advertising

Similar Items

Advertising : principles and effective IMC practice
Published: (2007)

Advertising : principles & practice
by: Wells
Published: (2009)

Advertising : principles and practice
by: Wells
Published: (2006)

Advertising : principles and practice
by: Wells
Published: (2000)

Advertising : principles and practice
by: Wells
Published: (1998)

Advertising
by: MacRury
Published: (2009)

Advertising
by: WHITE
Published: (2000)

Advertising
by: JEFKINS
Published: (1992)

Advertising : concept and copy
by: FELTON

Advertising : planning, implementation and control
by: NYLEN
Published: (1986)

Advertising : planning, implementation and control
by: NYLEN
Published: (1993)

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
by: De Mooij
Published: (1994)

Contemporary advertising
by: Arens
Published: (2006)

Contemporary advertising
by: Arens
Published: (2009)

Contemporary advertising
by: Arens
Published: (1999)

Contemporary advertising
by: Arens
Published: (1996)

Contemporary advertising
by: Arens
Published: (2004)

The Fundamentals of advertising
by: WILMSHURST
Published: (1999)

The Fundamentals of advertising
by: WILMSHURST
Published: (1985)

Advertising management
by: Batra
Published: (1996)

Understanding advertising
by: MORAIS
Published: (1996)

EXCELLENCE In advertising : the IPA guide to best practice
Published: (1999)

Advertising for people who don't like advertising
by: Kesselskramer
Published: (2013)

Advertising strategy : creative tactics from the outside/in
by: ALTSTIE
Published: (2006)

Kleppner's advertising procedure
by: Russell
Published: (2011)

Kleppner's advertising procedure
by: Russell
Published: (2008)

Kleppner's advertising procedure
by: Russell
Published: (2005)

Kleppner's advertising procedure
by: Russell
Published: (1998)

Controversies in contemporary advertising
by: Sheehan

Kleppner's advertising procedure
by: Russell
Published: (2002)

HOW Advertising works : the role of research
Published: (1998)

Advertising basic! : a resource guide for beginners
by: VILANILAM
Published: (2004)

Contemporary advertising & integrated marketing communications
by: Arens
Published: (2011)

Contemporary advertising & integrated marketing communications
by: Arens, William F.
Published: (2017)

Contemporary advertising & integrated marketing communications
by: Arens, William F.
Published: (2013)

How to produce successful advertising : a guide to strategy, planning and targeting
by: FARBEY
Published: (1998)

Advertising and promotion : an integrated marketing communications approach
by: Hackley, Chris
Published: (2010)

WEB advertising and marketing
by: TESTERMAN
Published: (1996)

Creative advertising : an introduction
by: Sorrentino, Miriam
Published: (2013)

Effective advertising : understanding when, how and why advertising works
by: TELLIS
Published: (2004)