Advertising & IMC : principles & practice
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2012.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: | xxviii, 657 p.: ill. (chiefly col.); 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132163644 9780273752929 0132163640 0273752928 |