Wells, Moriarty,, & Mitchell. (2012). Advertising & IMC: Principles & practice (9th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Chicago Style CitationWells, Moriarty, and Mitchell. Advertising & IMC: Principles & Practice. 9th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2012.
MLA CitationWells, Moriarty, and Mitchell. Advertising & IMC: Principles & Practice. 9th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.