Cases in global marketing strategies

Main Author: Jeannet
Other Authors: Hennessey,
Format: Book
Language:English
Published: Boston: Houghton Mifflin, 2004.
Edition:6th ed.
Subjects:
LEADER 00868pamaa2200241 4500
001 0000049039
005 20121206090000.0
008 110511 eng
020 0 0 |a 9780618310609 / 0618310606 (pbk.)  
082 |a 658.848 JEA 2004 
090 0 0 |a HF1416   |b JEA 2004 
100 1 0 |a Jeannet  
245 1 0 |a Cases in global marketing strategies   |c Jean-Pierre Jeannet and Hubert D. Hennessey. 
250 0 0 |a 6th ed. 
260 0 0 |a Boston:   |b Houghton Mifflin,   |c 2004. 
300 |a vi, 17-22p.:   |b ill.;   |c 24cm. 
500 0 0 |a Accompany with textbook titled "Global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey" 
501 0 0 |a AUP 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a International business enterprises  
650 0 0 |a Export marketing  
700 1 1 |a Hennessey,   |h Hubert D.  
901 |u www.hodderducation.co.uk