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| LEADER |
00851pamaa2200241 4500 |
| 001 |
0000049038 |
| 005 |
20121206090000.0 |
| 008 |
110511 eng |
| 020 |
0 |
0 |
|a 0618310592 / 9780618310593 (pbk.)
|
| 082 |
|
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|a 658.848 JEA 2004
|
| 090 |
0 |
0 |
|a HF1416
|b JEA 2004
|
| 100 |
1 |
0 |
|a Jeannet
|
| 245 |
1 |
0 |
|a Global marketing strategies
|c Jean-Pierre Jeannet and Hubert D. Hennessey.
|
| 250 |
0 |
0 |
|a 6th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Houghton Mifflin,
|c 2004.
|
| 300 |
|
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|a xxi, 613p.:
|b ill.;
|c 24cm.
|
| 500 |
0 |
0 |
|a Accompany with "Cases in global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey"
|
| 501 |
0 |
0 |
|a AUP
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a International business enterprises
|
| 650 |
0 |
0 |
|a Export marketing
|
| 700 |
1 |
1 |
|a Hennessey,
|h Hubert D.
|
| 901 |
|
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|u www.hodderducation.co.uk
|
