Global marketing strategies
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Houghton Mifflin,
2004.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: | Accompany with "Cases in global marketing strategies / Jean-Pierre Jeannet and Hubert D. Hennessey" |
|---|---|
| Physical Description: | xxi, 613p.: ill.; 24cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0618310592 / 9780618310593 (pbk.) |