|
|
|
|
| LEADER |
00717pamaa2200205 4500 |
| 001 |
0000048971 |
| 005 |
20121206090000.0 |
| 008 |
110425 eng |
| 020 |
0 |
0 |
|a 9780071221108 / 0071221107 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b PER 2011
|
| 100 |
1 |
0 |
|a Perreault
|
| 245 |
1 |
0 |
|a Basic marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
|
| 250 |
0 |
0 |
|a 18th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2011.
|
| 300 |
|
|
|a xxxvii, 740 [34] p.:
|b col. ill.;
|c 29 cm.
|
| 501 |
0 |
0 |
|a AUP
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Cannon,
|h Joseph P.
|
| 901 |
|
|
|u www.mhhe.com
|
